Eco-strategy: CSR strategy and Green IT updated model for ICT management

نویسندگان

  • Rachid Hba
  • Abdellah El Manouar
چکیده

Awareness of stakeholder interactions and sustainable development (SD) issues in the management of information and communication technologies (ICT), forces companies to adopt the concepts of Green IT and corporate social responsibility (CSR) to meet the challenges of agility and innovation, also to create differentiation in governance processes and strategic alignment of ICT. In this paper, we present the enhanced model of eco-strategy as a new generation model for ICT management, which will serve as a theoretical basis and aims to improve research in the field of responsible management of ICT. The updated eco-strategy model is composed of two dimensions: "ICT Green Governance" and "ICT Green Alignment". These dimensions were designed according to a Green IT and CSR approach to provide companies with tools for the development of coherent and sustainable managerial strategies capable of boosting overall performance and to explore new levers of transition towards renewed management modes in service the SD.

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تاریخ انتشار 2017